Written by Denisse MexiaPublished Oct 14, 2020
When opening a business, before the Internet era, business owners would launch grand openings, pay for billboards, give out flyers or brochures, anything to catch people’s attention and drive them towards the store. It’s no different now with the Internet, but a little bit more competitive. Businesses need to adapt to technology and integrate it into the business itself.
Whether you just launched an eCommerce or already established, you can still use a little help to increase website traffic. But there are so many internet users and many more ways to reach them that it can be overwhelming. From the basics to SEO technology, these are proven ways that will increase website traffic.
The number 1 reason people hesitate to shop online is that they don’t trust they’re dealing with a real store. Nowadays anyone can build a website, set up an online store, post fake products or services, and incur fraudulent activities. According to a Stanford study, 46% of visitors evaluate your website’s credibility by the look of your homepage.
Some ways to create trust with visitors is to create a website that looks professional and appropriate for your purpose. Since the majority of people quickly evaluate your website by its visual design alone, it may be the most important element. To learn more about how to boost web credibility, read our Guideline for Web Credibility post
Nowadays in the social media era, we are bombarded with advertising everywhere. We see ads everywhere, it’s interruptive. Nobody pays attention to ads anymore, and with adblocker’s increased usage, fewer people are willing to have interruptive ads.
On the other hand, there’s content advertising. The main and most important difference is that content advertising is permissive, and it’s also free valuable information. By being permissive, consumers already chose to be your audience, meaning more engagement.
When entering an online store, the first tab people usually hit is the “SALES” tab. People love discounted products, we all do. Building a sales campaign can drive more traffic to your website or social media, resulting in more sales or followers. Some campaign ideas to start with are:
When offering a new service or product, people can be skeptical about whether your service suits them or not. People will be hesitant to buy a product/service which they can’t see in person or touch, which is a major problem when online shopping.
By offering a free trial or sample, you create a win-win situation, you get to show your product/service, what it does and how it benefits your potential customer, and they get to use and evaluate the product/service before buying. Offering a free trial eliminates the barrier of uncertainty.
Thousands of potential clients are using Google right now, searching for a solution to a problem YOU can solve! The question is, how do you get to the top of a Google search? Well, the answer to your problems is SEO. But what is SEO?
SEO stands for Search Engine Optimization. Its name may sound a bit complicated, but it’s simple. SEOs are used to optimize content so it can be discovered organically through a normal search on the Internet. It maximizes the number of visitors your website has. The 3 main benefits of an SEO are:
These 5 ways of increasing online sales are the most relevant tactics that are being used. Although many elements influence online shopping, using an SEO combined with flawless web design is by far the best way to drive traffic into your webpage, which will result in online sales growth.